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Online Market Research
We’ve completely transformed market research, making it cheaper, faster, and more inclusive than ever before. We empower sports brands to truly understand their global audience before a product even hits the market. Here’s how:
- We connect with sport brands and receive their not-yet-launched products.
- Then, we discreetly distribute these products to our network of anonymous fitting models who match the target demographics and sizes.
- Our models try on the products, perform relevant movements, and provide authentic, unfiltered video feedback.
- We then meticulously collect these videos, highlight key insights, and translate comments that may not be in English, as our fitting models are truly global.
- Finally we deliver a concise, actionable plan for sports brands to refine and improve their products before launch, ensuring they resonate perfectly with their audience.
WHY ONLINE?
Benefits for Your Brand
1. Targeted Product Refinement
Receive direct, authentic feedback from your ideal female demographic, allowing you to fine-tune products to meet their exact needs and preferences before mass production.
2. Reduced Risk & Costs
Identify and address potential issues early in the development cycle, preventing costly mistakes and ensuring a higher success rate upon product launch.
3. Enhanced Inclusivity & Brand Loyalty
By designing products that genuinely cater to diverse body types and needs, you build stronger connections and foster deep loyalty with your female consumer base.
4. Competitive Advantage
Leverage unique, real-world insights that your competitors might miss, giving you a distinct edge in a crowded market and establishing you as a truly consumer-centric brand.